Apple Inc. ( NASDAQ: AAPL) has always
believed in the tight integration of
hardware and software, but the company
mostly relies on free software and services
to help sell its computers, tablets and
phones, which amount to most of the
company’s revenue . Still, even though iOS
and most of its associated services are free,
including iMessage and iBooks, the most
fundamental productivity software from
Apple still costs money – and it’s not cheap
For years, Apple has sold its iWork suite ,
consisting of Pages, Keynote and Numbers –
the Apple equivalent of Microsoft’s Word,
PowerPoint and Excel, respectively – as a
bundle, only recently splitting the programs
into separate downloads worth $19.99
apiece; the same iWork programs on iOS
cost $9.99 each. Apple’s iLife suite ,
consisting of iPhoto, iMovie and
Garageband, is a bit cheaper, with each
program costing $14.99 on the Mac App
Store and $4.99 on the iOS store.
Luckily, the cost of these important first-
party applications may no longer be an
issue once iOS 7 sees its release date this fall
— we believe Sept. 18 . With Apple poised to
put its iWork software on the Web,
presumably for free, rumors suggested the
company would eliminate the cost of iWork
applications once iOS 7 and OS X Mavericks
was released to the public. Now we finally
have some support to these rumors: Code
within the iOS 7 beta 3 suggests Apple will
release all its iWork and iLife apps for free.
German site ifun , which initially discovered
the code within iOS 7, noted that Apple’s
typical pop-up window for its App Store
that’s shown to users when they launch the
application for the first time now includes
its entire iWork and iLife suites, including
Pages, Keynote, Numbers, iPhoto and
iMovie. The pop-up in iOS 7 says, “To make
the best use of your iPhone we recommend
these free apps from Apple.”